¹M. Saparniyazova, ²M. Sabirova

¹Candidate of Philological Sciences, Associate Professor Tashkent State University of Uzbek Language and Literature named after Alisher Navoi

²PhD, Institute of Uzbek language, literature and folklore of the Academy of Sciences of the Republic of Uzbekistan

DOI : https://doi.org/10.47191/ijsshr/v5-i3-48

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Abstract

The addressee predetermines which communicative strategy to choose for the addressee to achieve the communicative goal, and accordingly performs verbal actions. This aspect is also important when creating a name.

This article provides information on the linguistics of name formation, the role of communicative strategies and tactics in the formation of names, the main trends in name formation in the Uzbek language. In addition, recommendations were made on the technological mechanisms of name creation. On the example of the Uzbek language, models for creating names specific to national languages have been developed.

KEYWORDS:

neiming, neym, communicative strategy and tactics, names, neiming technology, linguistics of nomenclature, brand names, product names, nomenclature.

REFERENCES:

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7) Sabirova, M., & Saparniyazova, M. (2021). Naming Of Newspaper Text: Pragmatic Properties Of The Title. The American Journal of Social Science and Education Innovations, 3(02), 18-22.

8) Esanovna, D. L., & Saparniyazova, M. (2019). Naming: The technology of creating a name in the language. Test Engineering and Management, 81(11-12), 4183-4189.

9) Lutfullaeva, D., Saparniyazova, M., & Davlatova, R. (2020). Criteria for creating a name in the uzbek language. Journal of Critical Reviews, 7(16), 3142-3145.

10) Saparniyazova M., O‘rozov J. O‘zbek tilida nom yaratishning milliy-madaniy xususiyatlari. _T.: Ishonchli hamkor, 2021.

11) Esanovna, Durdona Lutfullayeva, and Muyassar Saparniyazova. "Naming: The Technology of Creating a Name in the." (2019).

VOlUME 05 ISSUE 03 MARCH 2022

There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.